What Sets Your Business Apart From Others?

I am one of the millions of people who loves to shop from the internet to high street stores.  If you jump from one establishment to another, you’ll mainly notice three things: features, quality, and price.  In my country, I thought these were the only things that a business handler should keep in mind.  So every time I shop around the mall, it is a common scenario for consumers regarded without attention by sales attendants unless they buy something.  But after exposing my self to other places, I realized what our local sales industry is deprived off and that is high-quality customer service.

Take what I’ve experienced as an example – I got a home internet provider from a certain company and availed the service for nearly seven years already.      Indeed I am a loyal customer.  I had few troubles every time I loose our connection but I still tried to understand them.  Until there came a time when I can no longer help but rush to the service center (I always prefer to call the customer service hotline first before I physically exert an effort by visiting their office).  There was a lady who entertained me but the way she handles our conversation during that moment made me feel like I don’t want to continue availing their service anymore.  I didn’t feel respected and my presence didn’t seem to be important at all!  Then I realized something, every time I visit some shop in our place, it seems like I’d make another enemy.  It’s really frustrating!

It saddens me how ignorant these people are.  If I could just make them see and feel what I’ve experienced when I was living in a different country, they would know how employees are so keen in welcoming and entertaining customers from first encounter up to point of purchase and this even extends to client follow-up.  It really amazes me how their point person knows exactly how to inform their customers by bringing out the advantages that they have compared to other products or companies, please their clients by making them feel very precious no matter how small your purchase is, and most of all they know how to extend help.  In each gesture they carry out,  they can make you feel what this phrase means – “without you, we are nothing.”

I guess some people in here are still accustomed to the old ways where no one would care if they don’t show a good customer service practice, I’m pretty sure they were thinking since before up to this very day that consumers will always be consumers and that people will still buy even if they hate to because they can’t find other shops that sells their needs.

Ever wondered why a lot of businesses who have been operating for like 50 years or more were now closed?  It’s because they can no longer compete with the market.  Competition doesn’t only rely on cost, benefits, and functions.  It now includes the people in the business especially the front liners.  After all, what do customers expect to immediately receive when they shop?  Isn’t it a top-notch customer service?

The number of industries in a common field are definitely rising.  Before, if consumers wants to buy a mobile phone,  they can just go to a certain shop that solely sells such product.  But today, you’ll see numerous mobile stores and it gets harder for business handlers to keep their shop a primary choice for consumers.  Even now,  people rarely shop for mobile units alone.  Why should they?  Isn’t it that network providers are now offering cheap monthly plans with a delightfully free unit?

Even though I was awfully dismayed with the kind of business sales attitude and process that our place still adopts.  It still gives me an inner excitement and thrill knowing that I would be playing an important role in transforming a company that I’m about to work for.

Photo courtesy of: Marc Phillips

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